Hi there! I am a strategic designer, a user researcher and a facilitator of change and cultural shifts.
I am a user-centred researcher and strategist with 7+ years leading digital transformation, innovation, and UX design projects across finance, transportation, sustainability, and education sectors.
With a grounding in ethnographic frameworks and systemic thinking, I help organizations translate complex human behaviors into future-focused, operational strategies.
What I do
I build strategic bridges between people, tech, product, and business teams, ensuring research is both actionable and transformative.
- UX Research & Strategy: Mixed-method research (ethnography, interviews, surveys), stakeholder-aligned insights, design recommendations.
- Digital Transformation Leadership: End-to-end delivery of innovation projects, aligning product development with legal, IT, and business constraints.
- Strategic Facilitation & Capacity-Building: Over 60 executive workshops & bootcamps; training for 600+ students, professionals, and C‑suite leaders.
- Thought Leadership: Active member of EPIC’s global anthropologist network; invited reviewer for EPIC 2024; recently launched The Futurists Project, mapping human futures across Europe.
Insights & writtings
🇨🇭 Open to collaborate in Zürich, Switzerland 👋
I am currently based in Zürich and open to new opportunities that span UX research, digital transformation, strategy, and innovation.
Whether you’re looking to create AI‑guided banking experiences, facilitate systemic shifts within your organization, or craft user‑centred products, I’d love to connect!
Feel free to reach out via LinkedIn
See you on the other side! 👋 Aude.
